Kerby Meyers

The Communications Refinery
Old School Journalistic Principles Can Provide Strategic Inspiration
Thursday, October 13, 1:45 to 3 p.m.

As a consultant who advises clients on the development of relevant messaging and smart content, Kerby Meyers helps ensure that his clients’ communication efforts resonate with customers, clients, prospects and investors, with an emphasis on companies in the energy and financial services industries. He has been connecting corporations with stakeholders since 2000, the year he founded The Communications Refinery. Kerby also serves as the Vice Chair for IABC’s International Executive Board.

Q&A with Kerby

  • Why are you interested in speaking for the 2011 IABC Southern Region Conference in New Orleans?

IABC Region Conferences are great forums for ideas, inspirations and connections. I’m honored to be part of this year’s slate of speakers as I believe I can add to the mix on all fronts. Furthermore, I was last in New Orleans for the IABC World Conference in 2007, and I’m thrilled to have the opportunity to return.

  • Tell us a little about your topic, and why you chose it.

I grew up in newspapers, which are very tactical places — get the story, get it right, get it in on time and get to the bar to fortify yourself for the next day. As my career as a corporate consultant has evolved, I’ve found that the core elements to a bullet-proof lead provide a great foundation for thinking strategically.

  • How long have you worked in the communication field?

My career started back in the 20th century, when 98-plus percent of the phones in the U.S. only worked when plugged into a jack in the wall. Many had touchtone keypads though.

  • What do you most enjoy about what you do?

As a consultant with a variety of clients, I learn new things all the time. I also end most weeks confident that I’ve helped at least one client or colleague.

  • Do you have any advice for those who are relatively new to the field?

Avoid getting pigeon-holed. People will naturally place you in a slot based on your skills and their perception of your abilities. That’s OK for a while, but great skills and abilities are applicable across the business world. So push for new challenges that allow you to develop breadth and varied expertise.